Bruce Schachne is Vice President, Head of Americas Market Development for Standard & Poor’s Ratings Services in New York City.
Bruce and his team provide strategic and tactical marketing services to support the growth of S&P’s Credit Ratings businesses. The responsibilities of this highly customer focused team include: investor outreach; strategy planning; product launches and commercialization; market and customer intelligence; pricing strategy; planning and execution of thought leadership campaigns; and support of the ratings franchise through customer events, website management and creation of customer e-newsletters. Bruce and his team were responsible for developing and launching S&P’s highly successful podcasting and webcasting initiatives. He is also a mentor in the McGraw-Hill Mentoring program.
Prior to joining Standard & Poor’s, Bruce was Global Head of Sales and Vice President of Business Development at Cicada, which provides financial data management solutions to large buy- and sell-side firms and exchanges. He was also previously with Reuters and Dow Jones in senior Marketing and Business Development management positions in the US as well as Europe. He has an MBA in Marketing from City University, Frankfurt, Germany and a BA in International Political Economy from UCLA. Bruce is fluent in German and spent 3 semesters at the Georg-August-Universität in Göttingen, Germany.
Bruce’s love of traveling has taken him to over 50 countries, including Bulgaria, where he met his wife. In addition to spending time with their three children, his interests include playing piano, whitewater kayaking, and attending beer and music festivals. http://www.facebook.com/people/Bruce_Schachne/771785028