Caroline Eichman is Director of Marketing Insights at Reuters. She leads the marketing research activities for Reuters Americas Data Quality division, where she focuses on improving the quality, delivery and support of content received by financial services professionals.
Previously, Caroline served as Global Head, Marketing Insights for Reuters.com, where she managed market research and audience analytics for global Media division. Between 1997 and 2004, Caroline lead and built the market research department supporting the worldwide ibm.com organization. In this role, she created customer-focused strategies related to marketing and branding, commerce, technical support and customer relationship management based on research data.
Prior to joining IBM, Caroline was Director, Market Research at Warner Music Group. Before joining the corporate world, Caroline held various positions in government and child care advocacy.
Caroline holds a doctorate in Public Administration from New York University, a masters degree from University of Chicago (public policy) and a BA in Political Science and Economics from Rutgers University.
She lives in New York City with her husband and two daughters.