As Executive Vice President, Consumer Business and Marketing for Kelley Blue Book and kbb.com, Stephen Henson has guided the company’s rapid transformation from a business-to-business book publisher to America’s No. 1 automotive Internet site.
Henson oversees the company’s relationships with consumers, which today accounts for the vast majority of Kelley Blue Book’s revenues. He also manages Kelley Blue Book’s advertising programs, direct marketing and public relations efforts, trade shows and other marketing functions.
In addition, he has gained expertise on doing business in China, having launched and implemented both Website development and content licensing offshore.
Henson was responsible for launching kbb.com in 1995 and has managed the site ever since. Respected industry organizations, including J.D. Power and Associates and Nielsen NetRatings, recognize kbb.com as the nation’s most visited automotive information web site. One in three people who bought a car last year did their research on kbb.com, reaching more car-buyers than any other medium.
Before joining Kelley Blue Book in 1992, Henson held a variety of sales and marketing positions for major computer companies, including a national director of marketing position at Unisys Corporation. His extensive experience also includes major sponsorship and event marketing. Henson received his Bachelor of Science in Psychology at Michigan State University.