In his role of senior vice president for product, William Swislow attracts consumers to cars.com through his leadership of the website’s design, functionality and original editorial content. He has guided the site’s development since its inception in 1997 while recently adding oversight of product development for the business’ next biggest customer group, automotive dealers.
Before joining cars.com, Swislow held several roles within the Chicago Tribune, including interactive marketplaces editor. During his tenure, Swislow managed the launch of the company’s first editorial website. Prior to his time with Tribune, he served as managing editor of the Society of Professional Journalists’ Quill Magazine and of four alternative weeklies in New England. Swislow also spent two years as an editor at Dow Jones News Service.
Swislow received his bachelor’s degree in government from Harvard University and a master’s degree in journalism from Columbia University. In addition to his role at cars.com, he operates the cultural website interestingideas.com.