Cate has been in the online retail industry with Ferrit for two years. Prior to that, she had 10 years experience in fmcg marketing with major multinational organizations in New Zealand and the United Kingdom. These included Lion Nathan, a beer, wines and spirits conglomerate; the New Zealand Dairy Board, and Kraft Foods in the UK managing the Philadelphia cream cheese brand and a major UK gifting chocolate brand Terry’s Chocolate Orange.
Ferrit.co.nz is a comparison shopping engine a little like Shopzilla or Shopping.com. The major difference is that Ferrit has a shopping cart on the site itself, thereby enabling consumers to buy goods from many different retailers via the one shopping cart rather than clicking through to buy on the retailer’s site. The company is a business unit of Telecom New Zealand, the country’s dominant telecommunications supplier. Ferrit.co.nz was launched late 2005 and features many of New Zealand’s leading high street retail brands.
Cate’s role is colloquially known within the business as Ferrit Foresight. She is responsible for growth for the site over the long term. This remit includes:ensuring a compelling, sales result driven, value proposition for retail customers forecasting business and market growth monetizing Ferrit as a marketing channel for retail customers leveraging learnings from overseas markets and a global network of retail partners and finally responsibility for all analytics, market research, customer care and PR initiatives.
She also sails, goes walking in the beautiful and wild New Zealand countryside, and is still buzzing from a year long trip around the world in 2004, visiting all 7 continents, including Antarctica.