Based in Luxembourg since 2003, David leads an international team for AOL Europe that guides AOL’s content programming, design and metrics groups in the UK, Germany, and France and coordinates with AOL’s US global headquarters. The team’s mandate: To improve the quality of AOL’s audience offer. He has headed AOL’s web-based programming expansion into new countries in Europe, and is currently developing new AOL content verticals in Europe. He specializes in the creation and presentation of online content that engages audiences and generates revenue.
Prior to his current position, he founded and led a Silicon Valley-based web strategy firm that created best programming practices for corporate clients, including AOL, AOL International, Netscape and CompuServe. The firm also created email newsletter strategy and executed newsletter production and programming.
Schrieberg jumped to New Media in 1998 after a seventeen-year prize-winning career as a writer, journalist and foreign correspondent for a variety of media companies, among them Washington Post-Newsweek, Knight-Ridder and McClatchy Newspapers. His last foreign posting was in South America as Bureau Chief for Newsweek, based in Buenos Aires, Argentina. He is married and has two teenage sons.