Cyndie Beckwith joined CSAA in 2002, bringing with her more than 16 years of proven customer marketing and customer management experience to her role as Vice President, Customer Experience for CSAA. At CSAA, Cyndie is responsible for managing all aspects of customer marketing for the insurance, membership and travel divisions, user experience and brand management. She is a key member of the company’s operational leadership team, bringing the Voice of the Customer to strategic and operational decisions.
Prior to CSAA, Cyndie most was Vice President at E.piphany where she led the organization’s worldwide CRM practice. Cyndie also served more than 12 years at Epsilon where she was a senior leader in the retail and telecommunications practices.
In her career Cyndie has consulted with several leading Fortune 100 companies on effectively leveraging customer information for marketing, operations and strategic planning. Through her work with these companies, she designed customer-centric marketing plans, databases and business processes focusing on turn information into knowledge and knowledge into actionable and measurable plans. Clients have included: American Express, Nordstrom, Amazon, Microsoft, IKEA, and Verizon.
Cyndie holds a bachelors in Business Administration from the University of Massachusetts, Amherst.